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YA-CPR-042

Advanced Brand Storytelling for Communication Leaders

Classroom Online

A focused executive programme on marketing, sales, and commercial growth, designed to help delegates improve customer insight, value communication, sales discipline, and measurable market activity through practical discu...

Duration

5 Days

Language

English

Location

Abu Dhabi, United Arab Emirates

Price

EUR 2,400

Type

Classroom

Certificate

Available

Next Available Date

19 Jul 2026

Venue Context

United Arab Emirates

Professional Audience

Communication & Public Relations

Upcoming Dates & Venues

Choose the most suitable schedule near the top of the journey.

19 Dates

Seminar Content

Clear executive content, practical outcomes, and a focused learning path.

This programme gives delegates a practical executive view of marketing, sales, and commercial growth, with emphasis on customer insight, value communication, sales discipline, and measurable market activity.

Sessions combine concise expert input, realistic examples, and guided application so participants can turn the subject into clear workplace action.

Gain a sharper working understanding of marketing, sales, and commercial growth and where it affects performance, risk, or service quality.
Practise the subject through realistic cases, focused discussion, and practical tools.
Improve confidence in decisions, communication, and implementation around the topic.
Leave with practical actions that can be adapted for teams, departments, projects, or client-facing work.

Apply practical methods for problem diagnosis and stronger day-to-day management decisions.
Improve team effectiveness through decision experimentation and clearer leadership expectations.
Translate learning into an actionable plan for innovation culture in the participant's organisation.
Prepare a focused action plan for applying the learning after the programme.

Communications managers, PR professionals, public affairs teams, and corporate spokespeople responsible for brand storytelling.
Department heads and managers responsible for people, performance, and service outcomes.
HR, learning, and organisational development professionals supporting management capability.
High-potential professionals preparing for broader leadership responsibility.

The programme uses facilitator-led discussion, practical frameworks, peer exchange, scenario work, and structured action planning to build confidence in creative thinking, problem diagnosis, decision experimentation, and innovation culture.

Competency

Customer insight

Competency

Value messaging

Competency

Sales planning

Competency

Commercial judgement

Competency

Campaign discipline

Competency

Market follow-through

Detailed Outline by Day

Day-by-day learning path with practical executive application.

5 days

Day 01

Day 1: Creative thinking and Executive Context

Core Concepts

Establish the executive context for Advanced Brand Storytelling for Communication Leaders and agree the learning priorities for the programme.
Review current organisational challenges connected to creative thinking and executive context.
Clarify the key concepts, language, and decision points that will guide the learning journey.

Day 02

Day 2: Problem diagnosis Tools and Leadership Decisions

Applied Practice

Examine practical frameworks and tools linked to problem diagnosis tools and leadership decisions.
Compare good practice with common implementation risks and management blind spots.
Apply the tools to a structured scenario or facilitated group exercise.

Day 03

Day 3: Decision experimentation in Practice

Applied Practice

Translate decision experimentation in practice into realistic workplace decisions and professional conversations.
Analyse a case example and identify the evidence, stakeholders, and constraints involved.
Practise applying the learning through discussion, reflection, and peer feedback.

Day 04

Day 4: Innovation culture and Performance Integration

Applied Practice

Connect innovation culture and performance integration with performance expectations, governance needs, and delivery discipline.
Identify measures, routines, and follow-up actions that support sustained improvement.
Prepare practical recommendations that can be adapted to the delegate role or organisation.

Day 05

Day 5: Leadership Action Planning and Implementation Roadmap

Integration Workshop

Consolidate the programme learning into a clear action plan for workplace transfer.
Review key insights, implementation risks, and stakeholder communication requirements.
Define immediate next steps for applying the learning after the course.

Why Choose This Course

Practical training value made more visible.

Benefit

Practical business application

Benefit

Expert-led delivery

Benefit

International venue options

Benefit

Certificate of completion

Benefit

Suitable for corporate teams

Benefit

Classroom and in-house friendly

Trainers & Experts

Executive faculty currently linked to this programme.

All Trainers

Faculty

Rachel Whitmore

Executive Faculty Member

Performance and People Development Strategist

Rachel Whitmore leads executive learning engagements for York British Academy with a focus on Management Performance & Talent Development.

Management Performance & Talent Development Academic Delivery

Faculty

Priya Raman

Executive Faculty Member

Change Leadership Consultant

Priya Raman leads executive learning engagements for York British Academy with a focus on Change Management & Organisational Culture.

Change Management & Organisational Culture Academic Delivery

Registration Workflow

Continue to the dedicated York British Academy registration page.

Pricing preview

The registration page previews delegate totals, configured group discounts, available coupon validation, and selected billing type before submission.

For teams and sponsors

Add multiple participants and provide company billing details. For bank transfer bookings, invoice and confirmation documents are issued after submission.

Next Step

Open the full registration workflow

Select the preferred session, add delegates, check any coupon code, choose individual or company billing, and receive downloadable confirmation and invoice documents after submission when generated.

Frequently Asked Questions

Short answers for delegates and sponsors.

Who is this course designed for? +

This programme is designed for professionals, managers, specialists, and organisational teams who need practical capability in communication & public relations.

What will I learn? +

Participants develop practical understanding, applied tools, and workplace actions connected to Advanced Brand Storytelling for Communication Leaders.

Is this course available online or in person? +

Delivery is shown on the course schedule. York British Academy supports Classroom depending on the active programme record.

Can this course be delivered in-house? +

Organisations can request a proposal for private or in-house delivery when the programme needs to be adapted for a team, department, or cohort.

Is a certificate provided? +

Participants receive a York British Academy certificate or attendance record when the programme and eligibility requirements are completed.

How can my organisation request a proposal? +

Use the Request Proposal option on the course page or contact York British Academy with the required topic, location, delivery mode, and participant profile.

Quick Course Facts