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YA-SM-027

Advanced B2B Sales Negotiation for Commercial Leaders

Classroom Online

A focused executive programme on marketing, sales, and commercial growth, designed to help delegates improve customer insight, value communication, sales discipline, and measurable market activity through practical discu...

Duration

5 Days

Language

English

Location

Jeddah, Saudi Arabia

Price

EUR 2,400

Type

Classroom

Certificate

Available

Advanced B2B Sales Negotiation for Commercial Leaders course hero image

Next Available Date

26 Jul 2026

Venue Context

Saudi Arabia

Professional Audience

Marketing & Sales

Upcoming Dates & Venues

Choose the most suitable schedule near the top of the journey.

18 Dates

Seminar Content

Clear executive content, practical outcomes, and a focused learning path.

This programme gives delegates a practical executive view of marketing, sales, and commercial growth, with emphasis on customer insight, value communication, sales discipline, and measurable market activity.

Sessions combine concise expert input, realistic examples, and guided application so participants can turn the subject into clear workplace action.

Gain a sharper working understanding of marketing, sales, and commercial growth and where it affects performance, risk, or service quality.
Practise the subject through realistic cases, focused discussion, and practical tools.
Improve confidence in decisions, communication, and implementation around the topic.
Leave with practical actions that can be adapted for teams, departments, projects, or client-facing work.

Apply practical methods for stakeholder influence and stronger day-to-day management decisions.
Improve team effectiveness through difficult conversations and clearer leadership expectations.
Translate learning into an actionable plan for presentation impact in the participant's organisation.
Prepare a focused action plan for applying the learning after the programme.

Sales managers, marketing leaders, commercial professionals, and account directors responsible for b2b sales negotiation.
Department heads and managers responsible for people, performance, and service outcomes.
HR, learning, and organisational development professionals supporting management capability.
High-potential professionals preparing for broader leadership responsibility.

The programme uses facilitator-led discussion, practical frameworks, peer exchange, scenario work, and structured action planning to build confidence in executive messaging, stakeholder influence, difficult conversations, and presentation i.

Competency

Customer insight

Competency

Value messaging

Competency

Sales planning

Competency

Commercial judgement

Competency

Campaign discipline

Competency

Market follow-through

Detailed Outline by Day

Day-by-day learning path with practical executive application.

5 days

Day 01

Day 1: Executive messaging and Executive Context

Core Concepts

Establish the executive context for Advanced B2B Sales Negotiation for Commercial Leaders and agree the learning priorities for the programme.
Review current organisational challenges connected to executive messaging and executive context.
Clarify the key concepts, language, and decision points that will guide the learning journey.

Day 02

Day 2: Stakeholder influence Tools and Leadership Decisions

Applied Practice

Examine practical frameworks and tools linked to stakeholder influence tools and leadership decisions.
Compare good practice with common implementation risks and management blind spots.
Apply the tools to a structured scenario or facilitated group exercise.

Day 03

Day 3: Difficult conversations in Practice

Applied Practice

Translate difficult conversations in practice into realistic workplace decisions and professional conversations.
Analyse a case example and identify the evidence, stakeholders, and constraints involved.
Practise applying the learning through discussion, reflection, and peer feedback.

Day 04

Day 4: Presentation impact and Performance Integration

Applied Practice

Connect presentation impact and performance integration with performance expectations, governance needs, and delivery discipline.
Identify measures, routines, and follow-up actions that support sustained improvement.
Prepare practical recommendations that can be adapted to the delegate role or organisation.

Day 05

Day 5: Leadership Action Planning and Implementation Roadmap

Integration Workshop

Consolidate the programme learning into a clear action plan for workplace transfer.
Review key insights, implementation risks, and stakeholder communication requirements.
Define immediate next steps for applying the learning after the course.

Why Choose This Course

Practical training value made more visible.

Benefit

Practical business application

Benefit

Expert-led delivery

Benefit

International venue options

Benefit

Certificate of completion

Benefit

Suitable for corporate teams

Benefit

Classroom and in-house friendly

Trainers & Experts

Executive faculty currently linked to this programme.

All Trainers

Faculty

Khalid Al Mansoori

Executive Faculty Member

Public Sector Leadership Advisor

Khalid Al Mansoori leads executive learning engagements for York British Academy with a focus on Government Leadership & Transformation.

Government Leadership & Transformation Academic Delivery

Faculty

Michael Edwards

Executive Faculty Member

Executive Coaching Specialist

Michael Edwards leads executive learning engagements for York British Academy with a focus on Executive Coaching & Team Leadership.

Executive Coaching & Team Leadership Academic Delivery

Registration Workflow

Continue to the dedicated York British Academy registration page.

Pricing preview

The registration page previews delegate totals, configured group discounts, available coupon validation, and selected billing type before submission.

For teams and sponsors

Add multiple participants and provide company billing details. For bank transfer bookings, invoice and confirmation documents are issued after submission.

Next Step

Open the full registration workflow

Select the preferred session, add delegates, check any coupon code, choose individual or company billing, and receive downloadable confirmation and invoice documents after submission when generated.

Frequently Asked Questions

Short answers for delegates and sponsors.

Who is this course designed for? +

This programme is designed for professionals, managers, specialists, and organisational teams who need practical capability in marketing & sales.

What will I learn? +

Participants develop practical understanding, applied tools, and workplace actions connected to Advanced B2B Sales Negotiation for Commercial Leaders.

Is this course available online or in person? +

Delivery is shown on the course schedule. York British Academy supports Classroom depending on the active programme record.

Can this course be delivered in-house? +

Organisations can request a proposal for private or in-house delivery when the programme needs to be adapted for a team, department, or cohort.

Is a certificate provided? +

Participants receive a York British Academy certificate or attendance record when the programme and eligibility requirements are completed.

How can my organisation request a proposal? +

Use the Request Proposal option on the course page or contact York British Academy with the required topic, location, delivery mode, and participant profile.

Quick Course Facts